Choosing to bring a new plant home changes you.
In the process of nurturing a living thing, you embark on a journey greater than yourself.
Through your care, you’ll find that commitment cultivates a better you.

Grow with us.

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CONTEXTUAL DIGITAL ADS

Ads encouraging people to continue on their journeys of growth.

Home + Rental Sites

Dating Apps

Food Sites

ARMSTRONG GROW GUIDES

We illustrated a how-to series showing users how easy it can be to grow alongside your plants.

Pothos

Cacti

Snake Plants

#GrowWithArmstrong

A social platform for plant enthusiasts to show off their growth.

Story CTA

Story Highlights

#GrowWithArmstrong

Will It Grow With You?

We created an AR app to make sure you have the right conditions for your plants to grow with you.

Did your plants outgrow you?

We let people know about a monthly event we created with an email blast encouraging them to trade their trimmings for discounts.