In a world that celebrates individuality, Gen Z struggles with appearance insecurities. To combat this, while also spotlighting Mental Health Awareness Month, Dove is launching the Dove Beauty Museum on May 1st.
Come explore an online safe space that fosters education and awareness through curated exhibits helping to unlock a definition of beauty beyond superficial standards.
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we want the lessons of the museum to feel as real as the torn ticket stub you'd find in your pocket.
social media carousels
we're offering our audience a chance to reflect on their control over beauty standards as they scroll their feed.
what are your happiest memories?
how do we stop the toxic influences?
how do you fight back?
contextual ads
we’re reminding our audience they’re in control of beauty standards despite digital and physical influences.
youtube makeup haul
youtube fashion advice
gym mirror placements
dietary product placements
#realreflections
this social media challenge celebrates and amplifies our individual definitions of beauty.
submission sample
pinned tiktok challenge
